Cookie Policy

COOKIE POLICY
 
Last updated June 06, 2022
 
 
 
This Cookie Policy explains how LifeOnFour (“Company“, “we“, “us“, and “our“) uses cookies and similar technologies to recognize you when you visit our websites at https://lifeonfour.co, (“Websites“). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
 
In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.
 
What are cookies?
 
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
 
Cookies set by the website owner (in this case, LifeOnFour) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
 
Why do we use cookies?
 
We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below.
 
The specific types of first and third party cookies served through our Websites and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):
 
How can I control cookies?
 
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.
 
The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.
 
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit https://www.aboutads.info/choices/ or https://www.youronlinechoices.com.
 
The specific types of first and third party cookies served through our Websites and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

Essential website cookies:
 
These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.

 

Name: mdata
Purpose: Used to register a unique ID that identifies a returning user’s device. The ID is used for targeted ads. Expires in 1 year.
Provider: .mookie1.com
Service: Media Innovation Group View Service Privacy Policy
Country: __________
Type: http_cookie
Expires in: 1 year 29 days
Name: sid
Purpose: Used by Google to digitally sign and encrypt records of a user’s Google account ID and most recent sign-in time. This session cookie expires when a user exits the browser.
Provider: .rtbrain.app
Service: Google View Service Privacy Policy
Country: __________
Type: http_cookie
Expires in: 2 hours
Name: __tlbcpv
Purpose: Used to record unique visitor views of the consent banner.
Provider: .termly.io
Service: Termly View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 year
 

Performance and functionality cookies:

These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.

Name: pixel
Purpose: Helps site owners track how users interact with product reviews. A persistent cookie that expires in 13 months
Provider: lifeonfour.co
Service: Yotpo Reviews View Service Privacy Policy
Country: United States
Type: pixel_tracker
Expires in: session

Analytics and customization cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.

Name: _ga_#
Purpose: Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions
Provider: .lifeonfour.co
Service: Google analytics View Service Privacy Policy
Country: Canada
Type: http_cookie
Expires in: 1 year 11 months 29 days
Name: rlas3
Purpose: Used to collect anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
Provider: .rlcdn.com
Service: Rapleaf View Service Privacy Policy
Country: __________
Type: http_cookie
Expires in: 11 months 30 days
Name: pxrc
Purpose: Used to analyse how user interacts with the site to optimise ads shown to them. Expires after 2 months
Provider: .rlcdn.com
Service: Liveramp View Service Privacy Policy
Country: __________
Type: server_cookie
Expires in: 1 month 29 days
Name: _gid
Purpose: Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session.
Provider: .lifeonfour.co
Service: Google Analytics View Service Privacy Policy
Country: Canada
Type: http_cookie
Expires in: 1 day
Name: _ga
Purpose: It records a particular ID used to come up with data about website usage by the user. It is a HTTP cookie that expires after 2 years.
Provider: .lifeonfour.co
Service: Google Analytics View Service Privacy Policy
Country: Canada
Type: http_cookie
Expires in: 1 year 11 months 29 days
Name: csi
Purpose: __________
Provider: lifeonfour.co
Service: __________
Country: United States
Type: pixel_tracker
Expires in: session
Name: trk
Purpose: __________
Provider: lifeonfour.co
Service: __________
Country: United States
Type: pixel_tracker
Expires in: session
Name: #collect
Purpose: Sends data such as visitor’s behavior and device to Google Analytics. It is able to keep track of the visitor across marketing channels and devices. It is a pixel tracker type cookie whose activity lasts within the browsing session.
Provider: lifeonfour.co
Service: Google Analytics View Service Privacy Policy
Country: United States
Type: pixel_tracker
Expires in: session
Name: i
Purpose: Used by Yandex Metrica for identifying site users. This cookie exists for a period of 1 year maximum.
Provider: .openx.net
Service: Yandex Metrica View Service Privacy Policy
Country: __________
Type: http_cookie
Expires in: 11 months 30 days
Name: d
Purpose: Collects anonymous data on the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded with the purpose of generating reports for optimising the website content. Expires in 3 months
Provider: .quantserve.com
Service: Quantcast Measurement Service View Service Privacy Policy
Country: __________
Type: http_cookie
Expires in: 2 months 29 days
Name: google
Purpose: __________
Provider: lifeonfour.co
Service: __________
Country: United States
Type: pixel_tracker
Expires in: session
Name: ab
Purpose: Used by Neustar to collect data on user visits to a site, such as what pages have been accessed. The registered data is used to categorise the user’s interest and demographic profiles in terms of resales for targeted marketing.
Provider: .agkn.com
Service: Neustar View Service Privacy Policy
Country: __________
Type: http_cookie
Expires in: 11 months 30 days
Name: c-20395/
Purpose: __________
Provider: lifeonfour.co
Service: __________
Country: United States
Type: pixel_tracker
Expires in: session
Name: view
Purpose: __________
Provider: lifeonfour.co
Service: __________
Country: United States
Type: pixel_tracker
Expires in: session
Name: gdn
Purpose: __________
Provider: lifeonfour.co
Service: __________
Country: United States
Type: pixel_tracker
Expires in: session
Name: cap
Purpose: __________
Provider: lifeonfour.co
Service: __________
Country: United States
Type: pixel_tracker
Expires in: session
Name: _gat#
Purpose: Enables Google Analytics regulate the rate of requesting. It is a HTTP cookie type that lasts for a session.
Provider: .lifeonfour.co
Service: Google Analytics View Service Privacy Policy
Country: Canada
Type: http_cookie
Expires in: 1 minute
Name: mc
Purpose: Used by quantserve to record unique numbers that identify your browser and interaction history. It expires in 5 years
Provider: .quantserve.com
Service: Quantcast Measurement Service View Service Privacy Policy
Country: __________
Type: http_cookie
Expires in: 1 year 1 month
Name: json
Purpose: __________
Provider: lifeonfour.co
Service: __________
Country: United States
Type: pixel_tracker
Expires in: session
Name: gen_204
Purpose: __________
Provider: lifeonfour.co
Service: __________
Country: United States
Type: pixel_tracker
Expires in: session
Name: ir
Purpose: __________
Provider: lifeonfour.co
Service: __________
Country: United States
Type: pixel_tracker
Expires in: session
Name: p2
Purpose: Set by Scorecardresearch on sites to help websites count users who have visited and seen a page or various parts of a page.
Provider: lifeonfour.co
Service: Scorecardresearch View Service Privacy Policy
Country: United States
Type: pixel_tracker
Expires in: session
Name: p
Purpose: Set by Scorecardresearch on sites to help site owners collect information about general visitation patterns of the site visitors
Provider: lifeonfour.co
Service: Scorecardresearch View Service Privacy Policy
Country: United States
Type: pixel_tracker
Expires in: session
Name: #.gif
Purpose: Used by Towerdata to gather data about website clients to help site owners target better ads at them
Provider: lifeonfour.co
Service: Towerdata View Service Privacy Policy
Country: United States
Type: pixel_tracker
Expires in: session

Advertising cookies:

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Name: KADUSERCOOKIE
Purpose: Used by Pubmatic to uniquely identify each browser or device from which an individual user visits our partners’ websites. Persistent cookie that stays for 121 days
Provider: .pubmatic.com
Service: Pubmatic View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 2 months 29 days
Name: YSC
Purpose: YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time.
Provider: .youtube.com
Service: YouTube View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: session
Name: CMPRO
Purpose: Persistent cookies set by CasaleMedia for anonymous user tracking, and using the data used for targeted advertising
Provider: .casalemedia.com
Service: Casale Media View Service Privacy Policy
Country: Canada
Type: http_cookie
Expires in: 2 months 29 days
Name: CMID
Purpose: Persistent cookies set by CasaleMedia for anonymous user tracking, and using the data used for targeted advertising
Provider: .casalemedia.com
Service: Casale Media View Service Privacy Policy
Country: Canada
Type: http_cookie
Expires in: 11 months 30 days
Name: CMPS
Purpose: Persistent cookies set by CasaleMedia for anonymous user tracking, and using the data used for targeted advertising
Provider: .casalemedia.com
Service: Casale Media View Service Privacy Policy
Country: Canada
Type: server_cookie
Expires in: 2 months 29 days
Name: KTPCACOOKIE
Purpose: Used by Pubmatic to check if third party cookies are enabled on the user’s browser. A session cookie
Provider: .pubmatic.com
Service: Pubmatic View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 1 day
Name: IDE
Purpose: Used to measure the conversion rate of ads presented to the user. Expires in 1.5 years.
Provider: .doubleclick.net
Service: DoubleClick View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 year 11 months 29 days
Name: activeview
Purpose: Used by Google as a measurement solution that detects viewable display ad impressions by detecting viewability via a piece of code that captures the cumulative time an ad has been viewed.
Provider: lifeonfour.co
Service: Campaign Manager View Service Privacy Policy
Country: United States
Type: pixel_tracker
Expires in: session
Name: CMST
Purpose: Persistent cookies set by CasaleMedia for anonymous user tracking, and using the data used for targeted advertising
Provider: .casalemedia.com
Service: Casale Media View Service Privacy Policy
Country: Canada
Type: http_cookie
Expires in: 23 hours 59 minutes
Name: dpixel
Purpose: A pixel tracking cookie that tracks how a user interacts with an advert served by Quantcast
Provider: lifeonfour.co
Service: Quantcast Measurement Service View Service Privacy Policy
Country: United States
Type: pixel_tracker
Expires in: session
Name: VISITOR_INFO1_LIVE
Purpose: YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time.
Provider: .youtube.com
Service: YouTube View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 5 months 27 days
Name: uuid
Purpose: Collects data on the user’s visits to the website, such as what pages have been loaded. The registered data is used for targeted ads.
Provider: .innovid.com
Service: Mediamath View Service Privacy Policy
Country: Spain
Type: server_cookie
Expires in: 2 months 29 days
Name: ad-id
Purpose: Used by Amazon Advertising to register user actions and target content on the website based on ad clicks on a different website.
Provider: .amazon-adsystem.com
Service: Amazon Advertising View Service Privacy Policy
Country: __________
Type: server_cookie
Expires in: 6 months 26 days
Name: ID
Purpose: This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite
Provider: .adingo.jp
Service: DoubleClick/Google Marketing View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 29 days
Name: uid
Purpose: Contains a unique ID to identify a user
Provider: .addthis.com
Service: Adform View Service Privacy Policy
Country: Netherlands
Type: http_cookie
Expires in: 1 year 1 month
Name: TDCPM
Purpose: Set by the CloudFlare service to register a unique ID that identifies a returning user’s device. The ID is used for targeted ads. Expires after 1 year.
Provider: .adsrvr.org
Service: The Trade Desk View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 11 months 30 days
Name: TapAd_DID
Purpose: Used to determine what type of devices (smartphones, tablets, computers, TVs etc.) is used by a user. Expires after 2 months.
Provider: .tapad.com
Service: Tapad View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 1 month 29 days
Name: uuid
Purpose: Collects data on the user’s visits to the website, such as what pages have been loaded. The registered data is used for targeted ads.
Provider: .getrockerbox.com
Service: Mediamath View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 29 days
Name: uid
Purpose: Contains a unique ID to identify a user
Provider: .rtbrain.app
Service: Adform View Service Privacy Policy
Country: __________
Type: http_cookie
Expires in: 15 years 7 months 14 days
Name: test_cookie
Purpose: A session cookie used to check if the user’s browser supports cookies.
Provider: .doubleclick.net
Service: DoubleClick View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 15 minutes
Name: TDID
Purpose: Is a third party cookie that contains a unique randomly-generated value that enables the platform to distinguish browsers and devices.
Provider: .adsrvr.org
Service: The Trade Desk View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 11 months 30 days
Name: TapAd_TS
Purpose: Used to determine what type of devices (smartphones, tablets, computers, TVs etc.) is used by a user. Expires after 2 months.
Provider: .tapad.com
Service: Tapad View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 month 29 days

Social networking cookies:

These cookies are used to enable you to share pages and content that you find interesting on our Websites through third party social networking and other websites. These cookies may also be used for advertising purposes.

Name: na_id
Purpose: Sets a unique user id to track a user on a site. Persistent cookie that stays for 730 days
Provider: .addthis.com
Service: Addthis View Service Privacy Policy
Country: Netherlands
Type: http_cookie
Expires in: 1 year 1 month
Name: na_tc
Purpose: Tracking cookie used with social media share plugin Addthis to track what users click and share. Persistent cookie that is saved for 6972 days
Provider: .e.dlx.addthis.com
Service: Addthis View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 1 year 1 month
Name: na_tc
Purpose: Tracking cookie used with social media share plugin Addthis to track what users click and share. Persistent cookie that is saved for 6972 days
Provider: .addthis.com
Service: Addthis View Service Privacy Policy
Country: Netherlands
Type: http_cookie
Expires in: 1 year 1 month
Name: ouid
Purpose: Used by AddThis to enable visitors to share content with a range of networking and sharing platforms. It is associated with the AddThis social sharing widget which is commonly embedded in their site. Expires in 1 year.
Provider: .addthis.com
Service: AddThis View Service Privacy Policy
Country: Netherlands
Type: http_cookie
Expires in: 1 year 1 month

Unclassified cookies:

These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers.

Name: na_sr
Purpose: __________
Provider: .dlx.addthis.com
Service: __________
Country: __________
Type: http_cookie
Expires in: 29 days
Name: bsc
Purpose: __________
Provider: beacon.walmart.com
Service: __________
Country: United States
Type: http_cookie
Expires in: session
Name: na_srp
Purpose: __________
Provider: .dlx.addthis.com
Service: __________
Country: __________
Type: http_cookie
Expires in: 1 minute
Name: cookielawinfo-checkbox-others
Purpose: __________
Provider: lifeonfour.co
Service: __________
Country: Canada
Type: http_cookie
Expires in: 11 months 30 days
Name: na_rn
Purpose: __________
Provider: .dlx.addthis.com
Service: __________
Country: __________
Type: http_cookie
Expires in: 29 days
Name: cookielawinfo-checkbox-functional
Purpose: __________
Provider: lifeonfour.co
Service: __________
Country: Canada
Type: http_cookie
Expires in: 11 months 30 days
Name: btc
Purpose: __________
Provider: beacon.walmart.com
Service: __________
Country: United States
Type: http_cookie
Expires in: 10 years
Name: cookielawinfo-checkbox-necessary
Purpose: __________
Provider: lifeonfour.co
Service: __________
Country: Canada
Type: http_cookie
Expires in: 11 months 30 days
Name: cookielawinfo-checkbox-analytics
Purpose: __________
Provider: lifeonfour.co
Service: __________
Country: Canada
Type: http_cookie
Expires in: 11 months 30 days
Name: cookielawinfo-checkbox-performance
Purpose: __________
Provider: lifeonfour.co
Service: __________
Country: Canada
Type: http_cookie
Expires in: 11 months 30 days
Name: id
Purpose: __________
Provider: .mookie1.com
Service: __________
Country: __________
Type: http_cookie
Expires in: 1 year 29 days
Name: u
Purpose: __________
Provider: .agkn.com
Service: __________
Country: __________
Type: server_cookie
Expires in: 11 months 30 days
Name: na_sc_e
Purpose: __________
Provider: .dlx.addthis.com
Service: __________
Country: __________
Type: server_cookie
Expires in: 30 days
Name: sid_cross
Purpose: __________
Provider: .rtbrain.app
Service: __________
Country: __________
Type: http_cookie
Expires in: 2 hours
Name: cookielawinfo-checkbox-advertisement
Purpose: __________
Provider: lifeonfour.co
Service: __________
Country: Canada
Type: http_cookie
Expires in: 11 months 30 days
Name: cref
Purpose: __________
Provider: .quantserve.com
Service: __________
Country: __________
Type: server_cookie
Expires in: 1 year 1 month
Name: UID
Purpose: __________
Provider: .scorecardresearch.com
Service: __________
Country: United States
Type: server_cookie
Expires in: 1 year 11 months 19 days
Name: ov
Purpose: __________
Provider: .mookie1.com
Service: __________
Country: __________
Type: server_cookie
Expires in: 1 year 29 days
Name: b30msc
Purpose: __________
Provider: beacon.walmart.com
Service: __________
Country: United States
Type: server_cookie
Expires in: 30 minutes
Name: amp-store:https://lifeonfour.co
Purpose: __________
Provider: lifeonfour.co
Service: __________
Country: Canada
Type: html_local_storage
Expires in: persistent
Name: ndat
Purpose: __________
Provider: .ninthdecimal.com
Service: __________
Country: United States
Type: server_cookie
Expires in: 5 months 27 days
Name: uid_cross
Purpose: __________
Provider: .rtbrain.app
Service: __________
Country: __________
Type: http_cookie
Expires in: 15 years 7 months 14 days
Name: AMP-CONSENT
Purpose: __________
Provider: .lifeonfour.co
Service: __________
Country: Canada
Type: http_cookie
Expires in: 11 months 30 days
 
What about other tracking technologies, like web beacons?
 
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Websites or opened an e-mail including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
 
Do you use Flash cookies or Local Shared Objects?
 
Websites may also use so-called “Flash Cookies” (also known as Local Shared Objects or “LSOs”) to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations.
 
If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).
 
Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.
 
Do you serve targeted advertising?
 
Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.
 
How often will you update this Cookie Policy?
 
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
 
The date at the top of this Cookie Policy indicates when it was last updated.
 
Where can I get further information?
 
If you have any questions about our use of cookies or other technologies, please email us at https://lifeonfour.co/contact